LSA dedicated an article to AZAP on the need to reduce the environmental impact of the Supply Chain: our daily challenge!
The figures speak for themselves: already in 2018, a global study conducted by Nielsen reveals that 73% of consumers are ready to change their habits in order to reduce their impact on the environment. According to the Contributing® barometer launched by Agence W with the CSA Institute in 2020, environmental protection ranks second among consumer expectations, even ahead of health protection.
Beyond their personal involvement, 90% of consumers expect brands to get involved and help them consume better, as revealed by the study on reasoned consumption carried out in 2020 by Oney. 56% of consumers went so far as to boycott a company knowing that it was not responsible. For similar products and services, consumers will prefer companies whose CSR approach is transparent and visible.
The dynamic is launched: a survey carried out in 2019 by Business for Social Responsibility indicates that 52% of companies consider that to be sustainable, it is very important to integrate climate change into their development strategy. By opting to take into account the environmental footprint in their end-to-end supply chain planning, companies are able to reduce their carbon footprint, and thus create consumer preference, to the benefit of their turnover. business but also the planet.
Whether it is to satisfy their customers, improve their image, develop their turnover, reduce their costs or affirm their convictions, companies now have no choice but to adapt by taking action to reduce their footprint. environmental. Starting with planning their Supply Chain… Explanations by Manuel Montalban, CEO of AZAP.
